What is an Instagram Prepper?
Instagram Preppers are preppers sharing content about their prepping lifestyle, survival tips, or providing preparedness commentary. Prepping is a broad topic, so for the sake of this Top 10, we did have to exclude prepping-adjacent creators, such as exclusive homesteading, firearm, wilderness survival, and food preservation accounts. If you are looking for more information on what prepping is as a whole, check out our introduction: What is Prepping and What is a Prepper?
We also focused on preppers as people, rather than accounts. There are many accounts that post memes, tips, and graphics with voiceovers that have huge followings. These accounts aren’t completely useless, but we’re much more interested in the preppers using Instagram to teach the community and share their preparedness steps.
How We Ranked Accounts
In the past, we’ve ranked our top 10 lists solely by subscribers, followers, or view metrics. Since then, we’ve had a slew of requests asking us to weigh in on the best Instagram preppers beyond just the editor’s pick. We agree- the most followers and views don’t always point to the best account for a wide range of preppers to enjoy.
This is why we developed a unique ranking system that considers more than just follower count. Followers are still the heaviest weight- hundreds of thousands of followers don’t just show up for no reason at all. We also added in some subjective areas based on the content the creators have made.
Here is our breakdown:
- Follower Rank (50% weight) – We take the maximum followers from the list and rank an account 1-10 on a linear scale proportional to the most followers.
- Topical Rank (25% weight) – Accounts that stay on topic with an approach to broad preparedness rank higher.
- Information Rank (20% weight) – Accuracy and quality of information presented. Conjecture will make an account score lower.
- Approach Rank (5% weight) – The most subjective area is how entertaining an account is in it’s presentation and approach.
If you have any issue with our ranking system, give us some constructive criticism in the comments. We like to be transparent not just with our survival gear reviews, but also with any ranking system we have as well.